Because of “Google” … technology companies in the range of “fire” the European Union


The European Union is drafting a new law to rein in big technology companies, with the European community feeling angry over its failure to loosen Google’s grip on the market, despite fines in excess of $ 8 billion.

Just as the prominent privacy law has become a global model, the new EU law could become a model for governments around the world looking to rein in big technology companies.
The European Union’s new strategy aims to establish basic rules for data sharing and how digital markets work, after the European Community reached the conclusion that many anti-monopoly measures against Google were ineffective.

Despite European moves against Google regarding search engine operations, the Android mobile operating system and its advertising business, antitrust executives and competitors say: “They haven’t seen more competition yet.”
The European Union’s Digital Services Act (DSA) can compel major technology companies to allow smaller competitors to access data on reasonable, uniform, and non-discriminatory terms.
Some critics fear that new and broad powers could enable regulators to bypass standards set by European Union courts and mix competition law with politics.
It is clear that Google is not the only company in the range of European Union fire, as another item targeting contract terms and unfair practices could affect Amazon and Apple.
Platforms may also have to do more to remove harmful content and products according to European Union plans.
The European Union’s Digital Services Act (DSA) also targets the commercial activity of online advertising, which benefits from income-generating misleading information or false allegations, which means that the law may target Facebook.
Facebook is facing an advertising boycott due to its policies on hate speech. A Facebook spokesperson said: “We support the introduction of a unified European Union framework for content regulation and support the regulation of illegal and harmful content in the European Union.”
The proposed new rules constitute a growing recognition that governments need new powers to deal with major technology companies.
The technology industry is expected to press hard to loosen the EU rules, which are in the consultative stage, but observers expect the rules to be adopted somehow before the end of the year.


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