In the context of encouraging citizens to reclaim and cultivate their lands, a series of campaigns, some of which were awareness-raising and others, were launched based on securing seeds, seedlings and agricultural services for citizens. The latest of these initiatives was “#Zara_Kalbi”, in which a group of Lebanese artists, media and directors participated in preparing the promotional advertisement, in which they replaced the words of the song “Hashish Qalbi” (the words of Tania Saleh, composed by Khaled Maznar), taken from the movie “Wahla Loewen” (directed by Nadine). Labaki, 2011), until it became an awareness song, supporting the national campaign that “brings together most sustainable agriculture initiatives and aims to help citizens who want to grow seeds and vegetables in their homes or lands”, Labaki also commented on the video she uploaded to its pages on social media.
“We import the lowest food commodities in Lebanon,” actress Amal Talib told Al-Nahar, “vegetables, fruits, grains, etc.” Hoping to participate alongside many faces in the campaign’s promotional video, she asks why we are not seeking to “secure self-sufficiency at least?”, In When the diverse Ramadan Iftar table has become a luxury and a manifestation of luxury, therefore, “Growing My Heart” offers advice to those interested in agriculture, in addition to providing seedlings and seeds. “In front of these crises, the arguments fall,” a student asserts. Who does not have a small space to grow his daily needs?
Who would have said that the Corona pandemic would strike Lebanon? Who would have expected high prices and the dollar crisis? In her Baalbaki accent that we loved, she urges Talib, who says that a small farmer lives within it and “awaits the opportunity to see the light”, citizens to give up arrogance and take care of their lands. “Come on, group.” She calls on everyone to work hard to confront the crisis. She recalls the estate in which she was born and the vineyards that shade the seedlings of tomatoes, cucumbers and mint. “As we looked, the salad bowl was present at the table, devoid of any preservatives, and the seeds of vegetables were irrigated with clean water.”
It is time to rely on ourselves, on the one hand, and on national initiatives and national campaigns to ensure survival, in light of the almost complete absence of supportive government policies and programs. “Let us prepare for ourselves cheese and labneh, and grow vegetables, preserving the rest of our money and our health.”
The head of the Department of Statistics and Economic Studies at the Ministry of Agriculture, Eng. Amal Saliba, said earlier to “Nahar” that “their work includes several axes, such as helping small farmers to obtain some agricultural inputs at reasonable prices, and we also have agricultural guides in several areas to provide technical advice.” . Saliba added that they “are coordinating with the religious endowments, municipalities and official departments to motivate them to invest in arable land in order to increase production.” However, many consider that official initiatives are not feasible and belated at least, as lost Lebanese contracts neglected the agricultural sector, land reclamation, secure proper irrigation, and support for small farmers, so importation became overwhelming and the municipal product neglected. Will public awareness of the time of the economic meltdown and the pandemic fit what has been corrupted by official policy? “Hasheesh My Heart” must be one of the most reliable campaigns to jump to another place by simulating the insinuation of the people’s need and the interest of the homeland.