The number of targeted meals for the “deserve” initiative exceeded 66% and 871,000 beneficiaries – across the Emirates – News and Reports


The Community Development Authority in Dubai revealed that the “deserve” initiative, which the organization organizes annually in the holy month of Ramadan in cooperation with private institutions and places of worship, managed to exceed the number of targeted meals by 66% by providing more than 831,000 thousand meals during the holy month of Ramadan was presented under the umbrella The “10 Million Meals” campaign, announced by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and launched by Her Highness Sheikha Hind bint Maktoum bin Juma Al Maktoum, wife of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Chairman of the Board of Trustees Emirates Food Bank, in order to provide nutritional support to the needy and families T and needy segments most affected by the consequences of the emerging epidemic Corona.

In addition to breakfast meals, the initiative contributed 36,500 rations of food baskets and 3,200 personal hygiene items, benefiting 871,000 individuals, with a total expenditure of 8.5 million dirhams. And participated in the “deserve” initiative this year, 21 private institutions licensed by the Authority, 9 of the non-Muslim places of worship licensed to the Authority, and 10 private sector facilities to enhance their role in social responsibility. In addition to the participation of more than 600 volunteers to support the initiative.

Dr. Omar Al-Muthanna, Executive Director of the Licensing and Control Sector at the Community Development Authority said that the month of Ramadan came in difficult circumstances and challenges that imposed themselves as a result of the spread of the new epidemic of Corona globally and the state taking all precautionary measures to limit its spread and besiege the epidemic and maintain the health and safety of members of society in all their groups. He said: “Ramadan is a month of goodness and circumstances did not prevent the leadership from finding alternative solutions to continue giving and reaching the needy groups in safe ways by launching the” 10 million meals “campaign, which gave us an important and safe umbrella to implement an initiative that they deserve in cooperation with our partners from private establishments and places of worship.” .

He said: “The initiative was able to provide 831,000 meals, with the contribution of 21 private institutions and 9 places of worship, which, if anything, indicates a deep understanding of these establishments of the nature of community work and the essential role that the non-profit sector can play to improve the level of social cohesion, especially in times of Crises. ”

It is noteworthy that the Saheloun Initiative was launched in 2012 to coincide with the blessed month of Ramadan, and the initiative worked over the past nine years to improve and support the social life of the workers category, especially during the atmosphere of good and giving for the month of Ramadan. Through cooperation with private establishments, places of worship and support for the private sector and volunteers, the initiative has provided, since its inception in 2012 and until now, more than 3,000,000 breakfast meals. The initiative represents a platform for private organizations to contribute to the development of social cohesion and cohesion in the Emirate of Dubai and to enhance the happiness of the individual and society.



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