Corona revives sales of earphones in the first quarter of 2020


The first three months of 2020 saw a significant growth in the wearable device market, according to the latest report from market research firm IDC.

Analysts have included in this category of consumer devices – alongside smart watches and fitness tracking devices – wearable headphones, including wireless earphones, similar to the Apple AirPods, and this category has witnessed a rise in demand during the virus epidemic COVID-19 Evolutionary Coronary (19).

Hearables, which include headphones or headphones, have become an increasingly popular category in technology, with (COFED-19) forcing people to work or study from home, the demand for them has risen, and this has mirrored it IDC report numbers.

Report: Corona revives headphone sales in the first quarter of 2020

According to the report, Apple has witnessed an increase of 59.9% year on year from 13.3 million units of wearable devices shipped in the same quarter of 2019, to 21.2 million units in the first quarter of this year.

Xiaomi acquired the second largest market share in the world, charging 10.1 million units in the first quarter of 2020, an increase of 56.4% over last year. Samsung ranked third and wearable listening devices accounted for 74% of its shipments during the quarter. The last generation of the Galaxy Buds + earphone was a great success, and Samsung experienced the highest annual growth rate of 71.7% after shipping a total of 8.6 million units.

Report: Corona revives headphone sales in the first quarter of 2020

Meanwhile, Fitbit saw the biggest drop due to its production focus in China as the supply chain was hit by the shutdown. Fitbit’s share decreased 35.7% year-on-year, after shipping 72.6 million wearable devices globally, compared to about 56 million wearable devices in the same quarter last year.

Even as Apple Watch sales fell slightly in the first quarter, the growth of Apple wearable devices that include AirPods and Beats heads off the decline in watch sales. Huawei experienced the highest growth, with sales of watches increasing by 118.5% compared to the previous year.


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