“Abu Dhabi Media” launched an awareness campaign in four languages through the newspaper “Al-Ittihad” and Radio “Mercy” aimed at reaching the largest segment of residents on the territory of the UAE to introduce them to the latest developments in the spread of Corona virus, and the measures taken in this framework, and in line with Abu Dhabi’s new media strategy In developing content, with a primary focus on meeting the aspirations of the audience and reaching out to different groups of society.
The campaign, which was implemented in cooperation with the National Media Council and the National Emergency, Crisis and Disaster Management Authority, started with a focus on labor cities, addressing them in English, Urdu, Malaria and Filipino.
The awareness campaign that was launched included the issuance of the “Al-Ittihad” newspaper, a periodic supplement in three languages, Urdu, Filipino and Malaria, to highlight the UAE’s initiatives towards the category of employment and sensitize them and inform them of their rights and duties, as part of the UAE community, and partners in development and achievement, within the framework of the newspaper’s keenness To contribute to the national plans and efforts and monitor the humanitarian initiatives that are being taken to protect workers, and reduce the spread of the new Corona virus “Covid 19”.
The distribution covered the various labor areas in Abu Dhabi, Dubai and the Northern Emirates, and the issuance found a wide welcome by the workers for the various materials it contains regarding the efforts made by the government to provide medical services to workers at a global level, and the plans being implemented to make the new coronavirus testing available free of charge in cities, villages and labor camps.
On the other hand, the Abu Dhabi Radio Network launched an awareness campaign, and the Abu Dhabi Radio Network explained that the launch of this campaign falls within the framework of Abu Dhabi Media’s responsibilities towards society, and in order to educate the non-Arabic speaking audience, especially the workers category, where the content will be broadcast in three languages It is English, Hindi and Malaria, with a focus on residents of the 38 labor cities in the Emirate of Abu Dhabi.
The radio content will be broadcast for one hour every two days, and includes a briefing to the government of the UAE on the developments of the spread of the new Corona virus «Covid-19», in addition to providing advice and educating them on ways to prevent infection, which contributes to enhancing the state’s efforts to reach the largest possible number Of the population.
Abdul Rahim Al-Battih Al-Nuaimi, Acting General Manager of Abu Dhabi Media, said: “The launch of these awareness campaigns falls within the framework of (Abu Dhabi Media) efforts to strengthen and support ongoing government efforts to reduce the spread of the Corona virus, which enabled it to come up with creative initiatives, to deliver The state’s messages to all segments of society, within the framework of the Abu Dhabi Media Content Strategy, by expanding our reach and targeting new categories of readers in languages other than Arabic ».
Al Nuaimi added, “The current situation requires the cooperation and cooperation of all parties at various levels, especially in the national media sector, given its ability to spread the educational and awareness message. Abu Dhabi Media through this initiative succeeded in consolidating the level of media diversity it enjoys within its affiliated platforms. , Which enhances its position and regional presence as a source of information, and contributes to enhancing community awareness of the Corona epidemic. ” It is worth noting that the various media and digital platforms affiliated with “Abu Dhabi Media” contribute to strengthening national efforts to limit the spread of the Corona virus through the publication of comprehensive interactive programs and content.
The “Abu Dhabi Media” has expanded its coverage by providing the content of its programs on its digital platforms in order to enhance its reach to a wider audience, as the newspaper “Al Ittihad” recently launched its new application on smart phones and tablets with “Android” and “any” OS », while the Abu Dhabi Radio Network offers its listeners the opportunity to listen to the live broadcast via the digital applications of smartphones available on the stores” Apple Store “and” Google Play “, in addition to the ability to follow the content through their pages through social networking sites.