Facebook plans to launch a new application dedicated to broadcasting games

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The New York Times reported that Facebook plans to launch a new mobile game app that focuses primarily on live gaming and the gaming community in an attempt to compete with the Amazon-owned Twitch platform and YouTube and Microsoft-owned Mixer.

The new application includes unofficial games and access to gaming communities, and the application, due to arrive today, April 20, will only be available on Android devices initially, and the company plans to release an iOS device once Apple approves it.
The company feels that the time is now right to launch the application with the continuous growth of the Facebook Gaming service and the current increase in viewership during the outbreak, after it was supposed to launch in June, but the social media giant decided to accelerate the launch to meet the current demand.

“Investing in games in general has become a priority for us because we see games as a form of entertainment that binds people together, and entertainment is not just a form of negative consumption but rather interactive and bringing people together,” Fidji Simo, head of the games app, told the New York Times. together”.

Facebook has invested for years in games, and has tried to build its broadcast community by partnering with different content makers and hosting sports tournaments, and despite the large Facebook user base – more than 2.5 billion people active each month – it is still lagging behind (Twitch) and YouTube when it comes to watching hours However, Facebook Gaming is growing, and the service saw a 210 percent increase in the number of hours watched between December 2018 and December 2019, according to a report by broadcasting software company StreamElements.

Facebook also pursued the strategy of (Twitch) and YouTube through exclusive partnerships with the best talents, and the new tools may help Facebook to eliminate the hegemony of (Twitch) and YouTube, and the social media giant is trying to make it easier for its users to start broadcasting by adding the button “Go Live”.

According to the report, there will be no ads, and Facebook instead relies on the stars for making money, and Facebook has tested application versions in Latin America and Southeast Asia 18 months ago.







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