Huawei successfully overtook 2019, as it managed to launch several devices before the US embargo began in May last year, but the question remained about its ability to achieve the same success in 2020.
It appears that the company expects a significant decline in its profits, as it announced that it expected smartphone sales to drop by 20% in 2020 due to the US trade embargo.
Insiders say that the expected decline is due to the weak expected sales in Europe and other foreign markets, and an authorized distributor for Huawei sales reports that the company expects to sell approximately 190 million smartphones in 2020, after it sold 240 million in 2019.
This news is not surprising if we know that Huawei launched many of its devices supported by Google Store before the US trade embargo was issued last May, and therefore it was able to rely on these devices when the ban was imposed, which kept foreign consumers and retail partners happy.
But in 2020, new devices will be launched without the support of Google Store services, if the situation remains the same throughout 2020.
Huawei is working to run the Huawei Mobile Services platform on devices – which is a Huawei application store – so it is not surprising that you expect sales to decline, as it will be forced to ship new devices without Google services, which is not favored by the foreign buyer.
And with competing brands like Samsung, Xiaomi and Oppo receiving support from Google, it is clear that Huawei will not be on top like previous years.
All eyes will be on the launch of the Huawei P40 series (P40) on March 26, which will be the first of its kind that will not have the support of Google.