Watch an ad for Egyptian chocolate called Corona 100 years ago

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Source: London – Kamal Kobeissi

Corona, was the name of the first chocolate that the Middle East knew when they made it in Egypt 100 years ago .. Made by a Greek, founded in 1919 a company he called “Royal Chocolate Production” in the city of Ismailia, and in the thirties he moved to Alexandria, where he was born in 1891 as Tommy Christo Even Jaipur, It is we who see a video of an old TV ad that it has confirmed on the market for decades.

Hristo, who imported machines from Europe to produce chocolate dough at the factory where Greeks and Egyptians used to work, always honors them “because he believed that the dough was too sensitive to capture the mood of whoever made it,” according to what they said about him, and for the Arab banker from several Egyptian sites. The most important is the website of the company itself, and in it we find the video to announce the “Corona” chocolate, which they produced in the eighties of the last century, and we notice shortly before its end that the company changed its name to “Alexandria Company for Sweets and Chocolate” which continues until now.

From what they wrote about Hristo, we conclude that he was sensitive to what is going on around him, no matter how he “treats employees and Corona workers with great generosity in salaries and rewards to encourage them and urge them to work” and that he accompanied the prosperity of the Egyptian film industry, so he created two houses for display, calling the first “Cinema Royal” The name “Strand” was given to the second “and he gave his workers and their family members free tickets, and distributed boxes in them with everything that the company produces” which next to its factory was a football field, near which Ghazala Sharda lives, “and it was a pampered friend for the factory workers” as mentioned in the website The company.

On one occasion, during a match that took place on the stadium, “The deer died after colliding with the ball.” A picture they took in 1947 and was taken by “Al Arabiya.net” from the site of the company, which is prominent, where the productive workers “Corona” and others appear sitting and standing, and behind them the statue of the dead gazelle with a ball throw, with the difficulty of killing a relatively large animal with a ball shot.

Workers at the chocolate-producing factory, including the fourth sitting to the right, founder Tommy Christo, and behind them the statue of the dead gazelle with a ball shot.
Workers at the chocolate-producing factory, including the fourth sitting to the right, founder Tommy Christo, and behind them the statue of the dead gazelle with a ball shot.

However, the situation did not continue as it was. “In 1963, the company was nationalized by a decision of the then Egyptian leader, Gamal Abdel Nasser.” Hristo could not bear the shock of losing a “Coronian” empire that he had made with his hand, so he decided to leave Egypt, and he traveled and settled in Switzerland, where his influence disappeared, and he no longer returned From there again to Alexandria, but he was very old when he left, according to what can be deduced from his features in the photo with the workers, because his travel was 16 years after its capture, if he had traveled in the year of nationalization of the company.

As for his brother, whose name was Demi, “he died of sorrow for the loss of the dream after a short period, and recommended that he be buried in Alexandria, then the state changed the name of the company and transformed his home into a security headquarters,” and then in the context of what he called “economic reforms and the privatization of Egyptian factories and companies” Corona was sold In the year 2000 to the “Sonid Group of Companies” owned by the engineer Sami Saad, which produces the continuous chocolate under the name “Corona” until now.







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