With the Lens Web Builder tool, Snapchat wants more companies to join and create promotional lenses that can be used on the platform.
Instead of the need for an augmented reality application or highly experienced design, Snapchat can allow anyone and via a web browser to create lenses in minutes and without any design expertise for augmented reality.
Snapchat provides hundreds of items that can be used in lenses such as 3D objects, effects and animations, and users can upload items from them such as corporate logos and images for further customization.
Snapchat says more than 75% of its 218 million daily active users interact with augmented reality content daily. There are more than 735 thousand lenses created, and some famous lenses have billions of views and use created by the Lens Studio tool that Snapchat will continue to support to create complex content directed to augmented reality, while the new tool launched today provides a simpler experience,
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