In its new design, the company abandoned the circular black frame surrounding the logo, replacing it with a quiet, elegant transparent frame. The company also adopted a new writing line closer to the surface and in a more modern style, while maintaining the blue and white iconic insignia inside the frame.
The new logo that will be used in the company’s communications operations efforts, including on social media platforms and the company’s website, aims to “radiate more openness and clarity,” said Janz Themer, BMW’s senior vice president of customers and brand. According to a statement posted on the company’s website.
Thimer added that the new look symbolized “the importance and relationship of BMW with mobility and driving pleasure in the future.”
A company spokesman said there were “no plans” to use the new logo on production cars, but BMW put it on the hood of the Concept i4, a Tesla electric vehicle, first unveiled on Tuesday. The company said that the transparent design gives the exterior color of the car “more important.”
The previous BMW logo appeared for the first time in 1997, and the company has witnessed 6 different logos in its 103-year history, but they are all very similar.
Brand customers have always speculated that the interior of the company logo is a fan, but BMW has made it clear that the white and blue design is really the origin of the company, the German state of Bavaria. The company says that the “fan legend”, as it describes it on its website, arose from the ads of the old company that promoted the engines of its aircraft at the time.
Disclaimer: The Baladi site works automatically without human intervention. Therefore, all articles, news and comments published on the site are the responsibility of the owners and the management of the site does not bear any moral or legal responsibility for the content of the site.
All rights reserved to their respective owners.
Source :” trends ”