His Highness Sheikh Abdullah bin Salem bin Sultan Al Qasimi, Deputy Ruler of Sharjah, yesterday evening, at the Sharjah Expo Center honoring the winners of the seventh session of the Sharjah Government Communication Award, organized by the International Center for Governmental Communication, affiliated to the media office of the Government of Sharjah.
The ceremony began with a speech by Sheikh Sultan bin Ahmed Al Qasimi, Chairman of the Sharjah Media Council, in which he confirmed that the Sharjah Government Communication Award is one of a package of initiatives adopted by the media office of the Government of Sharjah and seeks to build an integrated system in government communication thought, explaining that the award is launched from the pillar of effective communication And direct and hard work and stimulate creativity and increase achievement and build competencies capable of developing positive competition in order to find more effective and more effective government communication.
The Chairman of the Sharjah Media Council said: “The award list expanded this year to include the whole world after our goals moved from its Gulf framework to the Arab and the international, and included new categories that came as a result of giving, efficiency, performance and professionalism from everyone, which was reflected on the development system in its comprehensive sense, where the award reveals A new global elite of creators of creativity and effective communication, who transformed the idea of government communication into an accomplished and a work through which they drew a clear map of the future of societies that move towards excellence ».
Sheikh Sultan bin Ahmed Al Qasimi continued: «For two days we talked about government communication at the International Governmental Communication Forum, within four axes that simulate post-communication, and this award reflects our determination to develop and build and enhance sector competition and honor those who pursue excellence through a path of giving and action, which is something that It would positively reflect on the system of government action and the societies in which we are based on the thoughts and visions of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, which forms a road map for us to build goals based on public communication. ”
Sheikh Sultan bin Ahmed Al Qasimi thanked all those who shared their work and creativity and generalized their experiences, and also appreciated the efforts of the jury members in supporting the award’s goals and meeting its aspirations.
Sami Al-Riyami, a member of the award’s jury, read the committee’s statement, in which he conveyed the highest verses of thanks and appreciation to His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, for his continuous support for all government communication programs and initiatives.
Al Ryami said: Since the start of its first session in 2012, the Sharjah Government Communication Award has opened new fields to government communication through the models presented by the participants within its categories, to establish innovative professional standards that have contributed to supporting communication mechanisms between the masses and their governments at the local and regional levels.
He added: The large number of posts registered for this session of the award, which amounts to 793 files, is equivalent to the number of entries in the past six award sessions, as well as the quality of institutions, companies and individuals who are nominated for victory, which confirms that the award has become an engine for creative thinking in the government communication sector.
After that, His Highness Sheikh Abdullah bin Salem Al Qasimi honored the winners of the award categories, congratulating them for their excellence and wishing them success and lasting progress.
The Office of Sharjah, Book World Capital of the Year 2019, won the award for the category of best practices in government communication in the Emirate of Sharjah, in return for its efforts in the field of promoting government communication practices, where the office showed a distinct impact during the year in which Sharjah won the title of the World Book Capital, reinforced by The level of international relations.
At the level of the category of the best government communication coordinator in the United Arab Emirates, Captain Ahmed Al Hammadi of the General Command of Sharjah Police won the award for the excellent capabilities he demonstrated in assuming the communication function in a government body, and worked to represent the body he represented and demonstrated a great ability in measuring reactions or the concerned.
And she won the award for the category of best management for communication during crises at the level of the United Arab Emirates, the Ministry of Finance for its efforts in successfully dealing with a crisis internally or externally alike, with the help of government communication teams working with it, and was able to communicate effectively with its audience and deal with the situation.
Within the category of the best system that supports a government communication employee – the United Arab Emirates, the award was won by the Sheikh Zayed Housing Program, which achieved tangible efforts in terms of empowering, qualifying, training and supporting government communication employees to have the ability to communicate positively and effectively with the public and the media.
As for the category of the best difference media program – the Arab region, the Telecommunications Regulatory Authority’s login program won the award for its contribution to creating positive social impacts through the social media plan or traditional media through which he addressed a large number of audiences.
In the category of best government communication via social media – the Arab region, the award was won by the Ministry of Justice in the Kingdom of Saudi Arabia, which was distinguished by its active strategy and its communication with its target audience on social media.
In the category of best government-global communication campaign, he won the award «Chat crecer-Argentina» for the role in organizing campaigns, programs and activities that worked to deliver specific messages to the masses, and provided new and innovative services that affected the level of behavior and encouraged certain sectors with the aim of forming a positive public opinion.
And won the category of the best initiative to deal with fabricated news – global, the award “No rumors – Saudi Arabia” that contributed to developing successful tools for dealing with fabricated news, and showed effective levels to follow the fabricated news, and demonstrated its ability to respond quickly and promptly by denying rumors and emphasizing the facts.
In the category of the best influential personality through social media from the United Arab Emirates, he received the award Rashid Al-Rumaithi, who was able, through what he presented via social media, to have a positive impact, especially in the interest of the public interest, where he was able to provide valuable contents in Arabic that showed a lot of Cooperation and reached a large number of followers.
In the category of best use of data (and the art of displaying data) – an international won the award «INDIA WRIS», which is awarded to the bodies that showed their best in the use of data and the art of display in order to communicate the information correctly, and provided applications that contributed to the increase in audience interaction and achieved tangible achievements in Communicate the message through the art of presenting the data.
And he won the award for the category of the best media image for government communication – globally, “Obama’s picture, by photographer Lawrence Jackson,” which made a public impact and witnessed a wide spread through various social media sites.
At the level of the category of the best initiative for youth in government communication – the Arab region won the award the advertising campaign “Yasser loves the university”, through which he communicates with the leadership of young people – (less than 30 years), within a government initiative led by a team of young women with an influence in government communication with Individuals.
Within the category of the best idea to increase the participation of future generations (influence) – globally, the award won the “Youth Imprint” initiative, which worked to increase the rates of interaction and reading by different audiences, through which it demonstrated a large participation of young generations, both in terms of content or product development.
In the category of the most successful partnership for societal communication – globally, the Mohammed bin Salman Charitable Foundation “Misk Charity” won in appreciation of their efforts in community communication from the amounts of effective initiatives that involve the community and its generations that work to develop the government communication system.
The category of the best campaign organized in the category “Community Voice” for the UAE
As for the category of the best campaign organized in the category “Community Voice” of the UAE, which had the greatest impact on society through government communication, Sharjah Electricity and Water Authority won it.
His Highness also honored the jury members and ambassadors of the award.
19 recommendations at the conclusion of the forum
The International Government Communication Forum 2020 concluded its activities by announcing 19 recommendations that seek to enhance the impact of communication in advancing the reality of societies and activating its role in local and international issues, where he directed the need to include refugee and displaced issues within government communication programs and integrate refugees into events and conferences to hear their voices closely, and recommended Creating a new category for the Sharjah Government Communication Award that specializes in public communication to honor its creators and distinguished, and another category for the best forward-looking scenario for the future of government communication, related to providing perceptions about the most important tools and communication arenas in the near future.
This came during the closing ceremony of the ninth session of the Forum, at the Sharjah Expo Center, in the presence of Sheikh Sultan bin Ahmed Al Qasimi, Chairman of the Sharjah Media Council, His Excellency Tariq Saeed Allai, Director of the Information Office of the Government of Sharjah, and Jawaher Al Naqbi, Director of the International Center for Government Communication .
The recommendations of the forum, organized by the International Center for Governmental Communication, affiliated with the media office of the Government of Sharjah, stressed the importance of learning about refugee ideas and aspirations within government communication plans, so that they can serve as a model for success and overcoming challenges.
The recommendations announced by Jawaher Al Naqbi, Director of the International Center for Governmental Communication at the closing ceremony, included a call to integrate modern communication systems, a global vision reconciled with the self and with the other, documenting the process of government communication in the cultural field at the local, regional and international levels for the Emirate of Sharjah, and adopting education systems Advanced digital and directed towards creativity and innovation.
The recommendations also included the formation of specialized teams to communicate through culture, mastering the skills of transforming the cultural situation and its accomplishments into messages appropriate for the local and global audience, adopting the media for influencers through social media, directing them in a way that serves the public interest and communicating governmental messages, and establishing the authentic values of young people and setting plans and programs that contribute In preserving identity.
The recommendations emphasized organizing campaigns by youth on social media platforms to present the image of the UAE in the field of international public opinion by introducing the values, customs and traditions, and Emirati history and heritage, and proposing legislation and policies that support the development of an effective government communication system, and able to compete with various sources of information on the two arenas Local and global, and the development of an innovative model for government communication practices during crises. The recommendations called on governments and media makers to unite their efforts to introduce people to different cultures around the world, and focus on the components of culture It is necessary for each institution to develop measurement indicators to know the impact of the communication process it is practicing on enhancing positive practices among the public, improving the quality of their lives, introducing government communication in the corporate governance system and introducing a set of criteria to ensure the application of governance in communication.
Recommendations focused on unifying the media message in accordance with shared Arab values and principles, creating joint Arab media programs that include Arab countries, and introducing a category of the best outlook scenario for the future of government communication, related to providing perceptions about the most important tools and communication arenas in the near future, as well as stressing the importance of research in developing a process Communication, investigation and measurement to become a solid, competitive and influencing approach.
At the end of the ceremony, Sheikh Sultan bin Ahmed Al Qasimi, Chairman of the Sharjah Media Council, honored the speakers at the forum, and the partners and supporters of the forum also honored the partners, which included the Sharjah Chamber of Commerce and Industry, Sharjah Radio and Television Authority, and Sharjah Media City (Shams), The Big Heart Foundation, Abu Dhabi Media Corporation, Emirates News Agency (WAM), Dar Al Khaleej, Final Media, and Emirates Airlines.
The total number of files nominated for the award reached 793 files, 53 of which are from the Emirate of Sharjah, 40 from the Arab region, and 700 from the United Arab Emirates. While the category “Community Voice”, which is limited to the state, received the highest percentage of participation, at a rate of 700 files for 23 diverse campaigns, followed by the category of best government communication via social media, directed to the Arab region, with a rate of 30 posts, then the category of the best system that supports The government liaison officer, also limited to the state, has an average of 16 entries, while the total number of entries in the award since the launch of its first session until now has reached 1,549 entries.
The award, which is the first of its kind in the Arab world, highlights the accomplishments of individuals and institutions in the government communication sector, and works to consolidate best professional practices in the government communication sector in the country, the Arab region and the world at large.
The award ceremony was attended by Sheikha Bodour Bint Sultan Al Qasimi, the founder and CEO of the Word Group.