According to the Indian TOI website, TikTok is launching new tools and features that make it easier for brands to get more information about influencers and their user base, and to push their product placement and purchase details more clearly through pop-up formats.
The app also started advertising this month TikTok ads inside the app and on competing platforms like Instagram, while ByteDance did not respond to expert team inquiries about these developments, and one of the insiders said: “TikTok is now trying to figure out how to make more money, as well Helping influencers to make more money, they are launching a lot of new features that they want to help creators make more money so that they do not feel as though they are not getting their value. ”
These meetings also covered how influencers get money and whether it is through agencies or direct bank transfers, and will the market like Los Angeles be a very mature market to implement.
The sources said that the tools launched by the company will enable brands to get more ideas about creators such as the type of gender ratios that their followers have, the cities they belong to and their interests, along with new features that will enable brands to get a clearer view of their products.
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